MasterCard and Club America
Denarii Systems uses Mobile Text to Promote the Launch of the Club America MasterCard Prepaid Debit Card.
Challenge: Promote the new Club America MasterCard Prepaid Debit Card and develop opt-in contact list for future promotions
Solution: Create a mobile Text-to-Win sweepstakes targeting key demographics
Results: Successful campaign delivered opt-in contact list with more than 3,000 leads for future promotions

Synopsis:
Denarii Systems came to PHX Media looking to promote their new Club America MasterCard Debit Card. PHX developed a regional text-to-win sweepstakes campaign and utilized print and broadcast advertisements to promote the sweepstakes. The winners were randomly selected at a soccer match at the Home Depot Center in Los Angeles, CA, where more than 3,000 people joined in the promotion. When participants entered into the sweepstakes, their phone numbers were stored in a database. From this database ten winners (who each received a $500 cash prize) were chosen and announced during halftime at the match. Through this promotion, the Club America MasterCard Prepaid Debit Card program was able to develop an extensive contact database and reach thousands of customers.

Goals:
• Promote new Club America MasterCard Prepaid Debit Card
• Create an opt-in contact database for future Club America MasterCard Prepaid Debit Card promotions
• Reach key demographics

Solution:
PHX Media began promoting the campaign by developing a text-to-win sweepstakes at the launching event for the Club America Prepaid MasterCard Debit Card. Participants were prompted to text the keyword "golazo" to a short code (a short phone number only used for texting). The participants' phone numbers were stored in a database, and ten winners were randomly drawn from this database. The drawing took place at the Home Depot stadium in Los Angeles, CA during the soccer match between the National Team of Guatemala and Club America. In addition to the pre-event promotions, PHX designed flyers that were distributed to every fan as they entered the stadium, and, every 15 minutes during the first half, the fans received invitations through the Jumbo Screens to participate in the sweepstakes. The winner selections were made live at halftime and televised across the country. By selecting and announcing the sweepstake's winners at a popular, televised soccer event in L.A., PHX maximized the promotion's reach and increased exposure across the nation.

Results:
More than 3,000 people participated in the text-to-win sweepstakes at the Home Depot Center in L.A. The Club America MasterCard Prepaid Debit Card program was able to develop, through PHX SMS other mobile promotions, and reach thousands of customers via the contact database created from the text-to-win campaign.


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